The use of this iconic symbol is to allow the brand to be easily recognised and therefore the customers will immediately know its one of their products. Logos help distinguish one business from another. Business names get reused in different categories all the time. In order to differentiate a particular business, a logo will be used. Also, often the marketer doesn't have the space to put the company's full name on every promotional knickknack used for branding purposes. A logo is a shorter representation of a business.
A well-designed logo catches the eye and identifies the company without the need for analysis or reading. When you see the yellow "M" known as the "Golden Arches," for example, you do not need to think or read anything else to recognize it as the fast food chain McDonald's. When you see a white, lowercase "f" in a blue box on you computer screen, you know instantly it's Facebook.Good logos "go viral" -- people know the logo and its associations so intimately that they start to use it themselves to make a statement.
Logos take an element of a company or product and make it appealing to its target audience. In the United Kingdom, for example, the Conservative party unveiled a new logo in 2006 that used the color green and the image of a tree to appeal to an environmentally conscious new generation. The Toys"R"Us logo uses bright colors and a bold, rounded font to appeal to children.
As we are exposed to various differnet marketing brands everyday, it makes it a quick way to recognise the individual ones and also shows us which ones are more well known than others.
A well-designed logo catches the eye and identifies the company without the need for analysis or reading. When you see the yellow "M" known as the "Golden Arches," for example, you do not need to think or read anything else to recognize it as the fast food chain McDonald's. When you see a white, lowercase "f" in a blue box on you computer screen, you know instantly it's Facebook.Good logos "go viral" -- people know the logo and its associations so intimately that they start to use it themselves to make a statement.
Logos take an element of a company or product and make it appealing to its target audience. In the United Kingdom, for example, the Conservative party unveiled a new logo in 2006 that used the color green and the image of a tree to appeal to an environmentally conscious new generation. The Toys"R"Us logo uses bright colors and a bold, rounded font to appeal to children.
As we are exposed to various differnet marketing brands everyday, it makes it a quick way to recognise the individual ones and also shows us which ones are more well known than others.
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